Smartphone

Did the Auto Industry’s iPhone Moment Just Happen?

I was present at the 2007 MacWorld Expo where the iPhone was announced. Ever the master marketer, Steve Jobs orchestrated a live demo, placing a call to Apple’s VP of Marketing as he was walking down the aisle of the packed auditorium. Afterward, in the large Apple booth on the exhibit floor, there…

How Can Automakers Compete with the Rise of the Smartphone?

Automakers have long strived to make their in-car experiences unique and distinctive: not just in an effort to distinguish themselves from their competitors, but also to distinguish their low-end car models from their luxury models. The low-end to high-end distinction has been important to them for…

Of Cars and Connectivity: The Next Generation of (IVI) In Vehicle Infotainment

Everyone remembers his or her first car.  Mine was a ’72 Pinto that I traded a busted CD player to get.   My dad and I pulled a radio out of my brother’s truck so I could have some tunes while cruising.  The tape deck occasionally got hungry and needed to be fed a mixed cassette…