design thinking

Use Design Thinking to Close More Deals

As a lead designer in our company, I evangelize design thinking and model the behavior of a design thinker. As a career designer, it’s tough for me to not apply design thinking to everything I do. So when our sales team asks me to support the pre-sales process on a prospective customer project, I…

How to Create a Culture that Values Customer Empathy

I would posit that there are two types of workers: those who are mission driven and those who are not. Mission-driven workers care about the outcome of their work and make an effort to understand and track its impact. The latter group enjoys doing the work they have chosen to do but don’t wonder…

Does Your Company Embrace Design Thinking? Here's Why It Should

As a designer I love to create highly usable, beautiful interfaces. In fact, design thinking pervades every aspect of my work life. Empathy, sustainability, effectiveness and aesthetics are parameters that inspire any activity that I take part in, whether it’s managing staff, preparing proposals or…

Notes from a UX Pro Over a Cup of Joe: Mental Models

Welcome back to the coffee corner!   I hope that you’re doing well and enjoying your user experience (UX) rock star status on any project you may be working on, no matter your role. Today, we’re going to be chatting about Mental Models - what they are, why we should care about them and how…