Automotive

Embrace EV and Get a Jump on the Future of UX Design

Have you gone electric? Electric vehicles (EVs) and plug-in hybrid electric vehicles (PHEV) have been slow to arrive on the market so why should UX designers be excited about them? Here’s why: the change from fossil fuel to battery-powered vehicles is inevitable at this point. With this change…

Connected Car California

Connected Car California April 25, 2017 Santa Clara, CA Dr. Roland Krause, Engineering Director and Software Architect behind ICS' components for Automotive offerings, has been invited to speak on in-vehicle infotainment in the connected car at Connected Car California, a conference bringing…

In Automotive Retailing UX Rubber Hits the CX Road

A popular concept these days is User Experience or UX. Wikipedia defines UX as “the process of enhancing user satisfaction by improving the usability, accessibility and pleasure provided in the interaction between the user and the product.” A less-used term is Customer Experience or CX. Wikipedia…

Did the Auto Industry’s iPhone Moment Just Happen?

I was present at the 2007 MacWorld Expo where the iPhone was announced. Ever the master marketer, Steve Jobs orchestrated a live demo, placing a call to Apple’s VP of Marketing as he was walking down the aisle of the packed auditorium. Afterward, in the large Apple booth on the exhibit floor, there…

Automotive IVI Media Manager Announcements

Today, at the GENIVI AMM in Paris, ICS has released the open source Media Manager software code which I’ve been referring to in my Media Manager blog series. The code is now available for download at ICS's GitHub repository. ICS’s press release details more information about our activities at…

Media Manager for Automotive Infotainment (Part 2)

Part 2 Indexing and Tagging Media This is the second in a series of blog posts about media manager components. In the first blog post we discussed the goals and a general architecture for our media manager. In today’s installation, we will show how to address some of the challenges when …

Speech Recognition in the Car: Are You Siri-ous?

Speech recognition has been around for a long time. Products that run on your PC initially required voice training and targeted professionals in vertical industries with highly specialized vocabularies (e.g. doctors). As speech recognition algorithms improved, computer processing got better, and…