Apple

Did the Auto Industry’s iPhone Moment Just Happen?

I was present at the 2007 MacWorld Expo where the iPhone was announced. Ever the master marketer, Steve Jobs orchestrated a live demo, placing a call to Apple’s VP of Marketing as he was walking down the aisle of the packed auditorium. Afterward, in the large Apple booth on the exhibit floor, there…

The Swift Programming Language

The preferred programming language for developing on Apple platforms has been Objective-C (1), going back to the 1990s when Apple acquired the NeXTSTEP operating system from which OS X is derived. Like C++, Objective-C adds object-oriented programming support to the C programming language. In 2014…